How we started
Back in 2015, most people hadn't heard of e-cigarettes. No vape shops on every high street, no NHS endorsements, no mainstream acceptance. Just a handful of us who genuinely believed this could help people stop smoking.
We picked green for our logo on purpose. Healthier choice, fresh start. Bit on the nose looking back, but we meant it. And years before the NHS formally backed vaping as a quit-smoking tool, we were already seeing it work.
We were among the first to sell vaping products legally online in the UK. While the rules were still being written, we were already building something we believed in.
"We didn't start this because vaping was trendy. We started because we'd seen it help people quit smoking when nothing else worked."
A decade of keeping going
Ten years in this industry means adapting constantly. Regulations shift, markets change, and plenty of companies don't survive it. We're still here.
When TPD regulations hit and e-liquid bottles got capped at 10ml overnight, some retailers panicked. We adapted, worked with compliant suppliers, and kept our shelves stocked while others scrambled.
Then came the disposable boom. Millions of new vapers entering the market almost overnight. Demand went through the roof. We scaled up and kept products available when half the industry couldn't keep up.
Then in June 2025, disposables were banned completely. While some retailers were caught off guard, we'd already moved on. Prefilled pod kits, refillable systems, nic salts that deliver the same simplicity without the waste. We saw it coming and got ahead of it.
Next up? Vape tax in 2026. New duties that'll push prices up across the board. We're already preparing, because when it hits, we want to keep things as affordable as we can while others inevitably raise theirs.
Counterfeits flooding the market. A global pandemic that shut down the country. Through all of it, we kept the warehouse running and deliveries going out. Because people were counting on us to stay open.
What we actually believe
Here's something you won't hear often:
We hope you quit.
Not just cigarettes. Eventually, vaping too. That probably sounds strange coming from a company that sells e-liquids and kits. Most businesses want customers for life. More pods, more juice, forever.
But we see it differently. Vaping is a bridge, not a destination. The goal isn't swapping one habit for another. It's cigarettes first, then hopefully nothing at all.
If we've done our job properly, you won't need us forever. And we're genuinely fine with that.
Two wins, not one
When a customer tells us they've been smoke-free for a year, we're proud. That's the first win.
But the second win hits different. That's when the same customer messages months later: "Stepped down from 20mg to 3mg. Nearly done with vaping completely."
That means we're losing a customer. And honestly? That's the whole point.
We don't want anyone dependent on nicotine long-term. Not cigarettes, not vapes, not anything. When you reach the point where you don't need us anymore, that's not a failure. That's what success looks like.
"The best message we get isn't 'I love your products.' It's 'I've quit completely. Thanks for helping me get there.'"
What we won't compromise on
Every product is genuine – We've never stocked a counterfeit. Not once. Every kit, e-liquid, and coil comes through authorised channels.
Age verification matters – Millions of customers verified over the years. Keeping vapes away from under-18s isn't just compliance. It's non-negotiable.
Fair pricing – Quality kits and e-liquids shouldn't be overpriced. Helping people quit smoking is the mission, and pricing them out defeats the purpose.
Small team, real answers – No corporate layers. The person you speak to can actually fix your problem.
Where we're headed
Disposables are gone. Refillable systems and prefilled pods are the present now. We were ready for it.
Our focus is helping former disposable users settle into that switch. Prefilled pod kits and nic salts that feel just as simple, no learning curve, no hassle. We're expanding our range too, more devices, more flavours, more nicotine strengths at every price point.
And for customers ready to start reducing? We're stocking more lower-strength options. 10mg, 5mg, 3mg. Whatever step you're on, we want to have what you need to take the next one.
Whatever regulations come next, we'll be ready and compliant before they hit. That's been true for ten years. It's not changing now.
Why Vape 360?
Ten years of experience. Genuine products only. Fair prices without games. Honest advice, not upselling.
And a team that genuinely hopes you won't need us forever.
Cigarettes first. Then hopefully nothing at all. We're here to help you get there.
